The design for GSC Paradigm Mall is inspired by the digital revolution in cinema technologies and visuals. Old analogue film strip iconography is replaced by “inspired long, straight elements and lights” depicting digital effects.
With a rare opportunity to create a triple height foyer space, these design elements are superimposed against curved geometries to create dynamic spaces both horizontally and vertically. These are further enhanced by electronic displays and large movie visuals to enhance the cinema setting. The theme is carried into the cinema halls, where its effect is most effective in the dark.
An event foyer which is located next to the main cinema hall is suitable for corporate functions and events prior to movie screenings. The foyer also doubles up as an extension of the main foyer when not in use.