Founded in 1976 and listed on Bursa Malaysia since 2004, Poh Kong is the largest jewellery retail chain in Malaysia, reaching its 100th outlet mark in 2011. Poh Kong offers wide range of yellow, white and rose gold, diamonds and gems jewellery. In-house gold jewellery brands include Tranz, Happy Love, Anggun and The Art of Auspicious. Hemera, Most brilliant 101 cut diamond is available exclusively in selected Poh Kong. Poh Kong also houses the world-renowned Fine Jewellery such as Schoeffel pearl, Luca Carati diamond jewellery and Moraglione 1922 coloured stone jewellery from Italy.